Social media for your friends.
Roll is invite-only. A friend invites you, and the invite makes you friends. Post anything, only your friends see it, and nobody counts anything. Everything is black and white, so the only color is theirs.
Have an invite? Open it on your iPhone. Install the beta first if you haven’t. Free, on iPhone.
The rules.
Social media without the BS. Roll leaves out the parts that turn your friends into an audience.
No strangers.
You can only join if a friend invites you, and the invite makes you friends. Everyone on Roll got in through someone they know.
No follower counts.
Friends are mutual. Both people say yes, and you top out at 500, so nobody on Roll gets to be a broadcaster.
No like counts.
When a friend appreciates your post, you see their name. Nobody sees a tally, including you.
No view counts.
Post without wondering who’s keeping score. Nobody is.
No ads. No brands.
No sponsored posts and no brand accounts. A page needs friends, and friends are capped.
No algorithm.
Your friends’ posts, newest first. Nothing ranked, boosted or recommended. Then it stops.
You’re all caught upNo filters. No AI.
No beauty tools and no AI features. What your friends shot is what you see.
Have a public life? Keep a private one.
When people know your name, every app wants you on a stage. Roll doesn’t have one. There’s no public profile to find, no follower count to grow, and no way in without an invite from someone you already know.
Post the unpolished version, for the people who’d text you anyway.
Private by design.
Roll keeps things between the people they were meant for. Here’s exactly what that means, including the limits.
- Friends only. No public profiles, no followers, no discovery feed. Nothing you post is visible to anyone who isn’t your friend.
- Strangers can’t find you. There’s no search for people you aren’t connected to. Nobody can look you up, browse your friends or ask to follow.
- An invite is a friendship. Inviting someone makes you friends, both ways. So nobody ends up in your circle without someone vouching for them.
- Screenshots come out black. Recordings go dark. Your friends’ moments aren’t yours to share, and yours aren’t theirs. Mirroring goes dark too, and view-once won’t open while anything is recording. The honest limit: Roll can’t stop someone pointing a second camera at their screen. No app can, which is why it’s friends only.
- No ads, no tracking, no algorithm. Your data isn’t sold, nothing is ranked, and your posts never train AI models.
- Leave whenever you want. Delete your account in Settings and your profile, posts, media and friendships go with it.
Post anything.
One composer for whatever today was. A thought, a photo dump, the run, the song, a voice memo from the drive home. Post as often as you like.
- Photos and carousels
- Up to 12 photos and videos in one post.
- Video
- Up to 30 minutes.
- Voice memos and audio
- Up to an hour.
- Songs
- With 30-second previews.
- Workouts
- Runs, rides and swims.
Now.
What you’re up to right now, for the next 24 hours. Then it’s gone. Every friend can see it, and on Roll that never means a stranger.
- Glowing ring
Something new. Maya posted since you last looked.
- Thin ring
You’ve seen it. Everything Theo posted, you’ve watched.
Your page, your way.
Pick a layout and a theme, then choose what goes on your page and in what order. Change it whenever you feel like it.
Every theme is black, white or a gray in between. Your cover photo brings the color.
Then stack the modules in whatever order says you.
- Note
- One line about what you’re up to, next to your photo.
- Top Friends
- Up to eight. Yes, in order.
- On Repeat
- The songs you can’t stop playing.
- Currently In
- The city you’re in. Friends only.
- Latest Workout
- Your most recent run, ride or swim.
Talk like friends do.
There are no comment sections on Roll. Reply to a post and it lands in your messages with the post quoted, so nobody performs for an audience under your photo.
Group chats
Up to 32 friends in one thread. Name it whatever you want.
Voice notes
Hold to record, up to two minutes. Easier than typing it all out.
View once
Send a photo or video that disappears after it’s opened.
Just you two
Messages are visible only to the people in the chat. Screenshots come out black, and only your own messages can be copied.
10 a day.
Appreciates are Roll’s version of a like, with a budget. You get ten a day, so each one is a choice, not a reflex.
Your friend sees that it was you. Nobody sees a count. Taking one back doesn’t give it back to you, so don’t try. They reset at midnight.
Questions.
Anything else, email support@rollweekly.com. A person reads every one.
How do I get in?
A friend who’s already on Roll invites you. Accept the invite and you’re friends instantly, and you get five invites of your own. Roll is in beta on TestFlight, Apple’s app for testing betas, so install the beta first, then open your invite on your iPhone. Don’t know anyone on Roll yet? Ask for an invite.
Can strangers find me?
No. There are no public profiles, and strangers can’t search for you, see your friends or follow you. People get into each other’s Roll through an invite, or by adding each other with a link both people say yes to.
Is it really private?
Your posts go to your friends and nobody else, and messages go only to the people in the chat. There are no ads and no tracking for them, your data isn’t sold, and your posts never train AI models. Screenshots of Roll come out black and screen recordings go dark, because your friends’ moments aren’t yours to share. View-once photos and videos disappear after they’re opened. The honest limit: Roll can’t stop someone photographing their screen with a second phone. No app can, which is why Roll is friends only.
I have a public life. Is Roll for me?
Yes. Roll has no public profiles, no follower counts and no search for strangers, so there’s nothing for anyone to find. Who’s in is decided by who you invite and who you add back.
Is it free?
Yes. Roll is free, and there are no ads.
Why only 10 appreciates?
Unlimited likes stop meaning anything. With ten a day, an appreciate is a choice. Your friend sees it was you, nobody sees a count, and taking one back doesn’t refund it. They reset at midnight.
Why is Roll black and white?
So the only color on your screen is your friends: their photos, their videos, the album art of the song they posted. Everything Roll draws itself is black, white or gray.
Is there an Android version?
Not yet. Roll is iPhone only for now.
Get in. Bring five.
Nobody signs up for Roll. Somebody brings you, and that makes you friends. It’s how the whole network grows: one friendship at a time.
Five invites each. Every one is a friendship, so choose well.
Already invited? Join the beta, then open your invite on your iPhone. iPhone only. Free, with no ads.
Get invited
Someone already on Roll sends you an invite link.
Accept it
Install the beta through TestFlight, Apple’s app for betas, then open the invite on your iPhone.
You’re friends
Accepting makes you and whoever invited you friends, instantly. No request, no waiting.
Send your five
You get five invites of your own. Everyone you invite becomes your friend, so pick people you want in your feed.