Friends, not followers.
Social without the bullshit.
Roll is where you post for the people you’d actually text. Photos, video, words, a song, the run. Only your friends see it, nobody counts anything, and the feed ends.
Free on iPhone. Invite-only: a friend’s invite makes you friends.
The rules.
Roll leaves out the parts that turn your friends into an audience.
No strangers.
You join with a friend’s invite, and the invite makes you friends. Everyone here got in through someone they know.
No followers.
Friendships are mutual: both people say yes. You top out at 500, so nobody gets to be a broadcaster.
No counts.
No like counts, no follower counts, no view counts. When a friend appreciates your post, you see their name. Nobody sees a number.
No algorithm.
Your friends’ posts, newest first. Nothing ranked, boosted or suggested. When you’ve seen it all, the feed ends.
That’s everything. Go text someone.No ads. No brands.
No sponsored posts, no brand pages, nothing to buy. A page needs friends, and friends are capped.
No filters.
No beauty tools, no retouching. What your friends shot is what you see, and photos taken in Roll are stamped RAW.
No AI.
Nothing ranks your feed, writes your captions or trains on your posts.
10 a day.
Appreciates are Roll’s version of a like, with a budget. You get ten a day, so each one is a choice, not a reflex.
Your friend sees that it was you. Nobody sees a count. Taking one back doesn’t give it back to you, and they reset at midnight.
Post anything.
One composer for whatever today was. A thought, a photo dump, the run, the song, a voice memo from the drive home. Send it to all your friends, or just a group of them.
Photos and video
A sentence, or up to 12 photos and videos in one post. Video runs up to 30 minutes. No filters: what you shot is what your friends see.
- In one post12 photos and videos
- VideoUp to 30 minutes
- TagUp to 20 friends
- Just some friends
- Make groups only you can see, and send a post, a Now or a Present to one of them.
- Tags
- Tag friends in posts and Nows. They can take themselves off.
- Pin one
- Keep a post at the top of your page. Hide one from your page and friends still see it in their feed.
- RAW
- Photos taken in Roll’s camera are stamped RAW. Nothing edited, because there’s nothing to edit with.
Talk like friends do.
Reply under a post and it becomes a thread, except everyone in it is a friend. You see replies from your friends. Whoever posted sees them all. Nobody sees a count.
Threads
Reply to a post or to a reply. Friends only, no reply counts, no strangers in the mentions.
Reply privately
Want it between the two of you? It opens a message with the post quoted.
Group chats
Up to 32 friends in one thread. Name it whatever you want.
Voice notes
Hold to record, up to two minutes. Easier than typing it all out.
Snaps
A photo or video that disappears once it’s opened, unless you both keep it in the chat. It won’t open while the screen is recording.
Seen by Maya and Theo
Names, never numbers. Even in a group chat.
Your page, your way.
Pick a layout and a theme, then choose what goes on your page and in what order. Change it whenever you feel like it.
Then stack the modules in the order that says you: a Note, Top Friends (up to eight, yes in order), On Repeat, Currently In and your Latest Workout. Every theme is black, white or a gray in between. Your cover photo brings the color.
Now: finally fixed the bike
- Top Friends
- DTPJE
- On Repeat
- Parking Lot Sunrise
- Currently In
- Lisbon
- Latest Workout
- Run · 8.2 km · 41:10
A screenshot of Roll. That’s all anyone gets. Recordings go dark too.
Private by design.
Roll keeps things between the people they were meant for. Here’s exactly what that means, including the limits.
- Friends only. No public profiles, no followers, no discovery feed. Nothing you post is visible to anyone who isn’t your friend.
- Strangers can’t find you. There’s no search for people you aren’t connected to. Nobody can look you up, browse your friends or ask to follow.
- An invite is a friendship. Inviting someone makes you friends, both ways. Nobody ends up in your circle without someone vouching for them.
- Screenshots come out black. Recordings go dark. Your friends’ moments aren’t yours to share, and yours aren’t theirs. Mirroring goes dark too, and snaps won’t open while anything is recording. The honest limit: Roll can’t stop someone pointing a second camera at their screen. No app can, which is why it’s friends only.
- No ads, no tracking, no AI. Your data isn’t sold, nothing is ranked, and your posts never train AI models.
- Report and block. From the ••• menu on a page, a post, a reply or a Now. Blocking hides everything of theirs at once.
- Leave whenever you want. Delete your account in Settings and your profile, posts, media and friendships go with it.
Questions.
The short version: only your friends, nobody counting, nothing for sale.
How do I get in?
A friend who’s on Roll sends you an invite link. Download Roll from the App Store, open the link on your iPhone, and you start as friends, with ten invites of your own.
Can strangers find me?
No. There are no public profiles, and strangers can’t search for you, see your friends or follow you. People get into each other’s Roll through an invite, or by adding each other with a link or QR code both people say yes to.
Is it really private?
Your posts go to your friends and nobody else, and messages go only to the people in the chat. There are no ads and no tracking for them, your data isn’t sold, and your posts never train AI models. Screenshots of Roll come out black and screen recordings go dark. The honest limit: Roll can’t stop someone photographing their screen with a second phone. No app can, which is why Roll is friends only.
I have a public life. Is Roll for me?
Yes. Roll has no public profiles, no follower counts and no search for strangers, so there’s nothing for anyone to find. Who’s in is decided by who you invite and who you add back. Post the unpolished version, for the people who’d text you anyway.
Is it free?
Yes. Roll is free, and there are no ads.
Why only 10 appreciates?
Unlimited likes stop meaning anything. With ten a day, an appreciate is a choice. Your friend sees it was you, nobody sees a count, and taking one back doesn’t refund it. They reset at midnight.
Why is Roll black and white?
So the only color on your screen is your friends: their photos, their videos, the album art of the song they posted. Everything Roll draws itself is black, white or gray.
Is there an Android version?
Not yet. Roll is iPhone only for now.